M a T R I C S - Webmarketing

The references will allow you to promote your site through all main engines, with the aid of keywords, the most used ones by the Internet to describe your activity. Another method of promoting the site is the presence among the community sites, grouped around a theme or trend, or the presence in a portal (that has such powerful searching engines). The searching instruments are the main source of traffic today, the Internet has more than 8 million websites, representing almost 800 millions pages. One search engine, just one can handle links to over 200 million surfers to access your pages, on condition that he has good references. It has been proved that 80% of the surfers consult only the first page with results of the search, that is, in medium, the first 20 links, so that the references become the first stage of the communication policy. That is why we are monthly studying the statistics of the site frequency, the users profile, the target and the evolution of your market in order to reposition the site.
You will receive monthly studies from which you could derive an idea about how the promotion of the site goes and the user's profile. Web marketer will analyze the variations of engines and will be updated by adapting the references.
The methodology consist in:
- to define together the keywords, determining their efficiency in respect of the essential theme of the subject.
- To insert these keywords under the form of meta-tags or within the text, validating the page title (meta-title) and the description of the site.
- Special preparation of the site pages for each of the search-engines, in order to optimize the top.
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